Mind Swipe Soda – Discipline Training Visual Campaign

## Overview

We partnered with a sports performance coach to visualize mental distractions as a fictional drink called **Mind Swipe Soda** — a symbol for anything that hijacks focus.

## Goals

– Turn mindset coaching into simple, visual metaphors
– Design assets for talks, camps and social content
– Make discipline visually interesting for younger audiences

## What We Built

– AI hero character holding the Mind Swipe Soda bottle
– Poster and slide artwork for talks and presentations
– Animated loops used in short-form content

## Results

The concept became a recurring reference in the coach’s content, making abstract mental frameworks easier to remember.